The pandemic surely changed how businesses were run. Although businesses are opening up, the truth is, they will not go back to the way they were before.
Finally, more people will pay attention to digital marketing.
My friend, Raymond was in F&B and his restaurant was making heck good of the business. People would have to make 3 days early booking to patron at his restaurant. When I told him to incorporate digital marketing into his business,
His answer?
“Why should I? My restaurant is full everyday and I don’t have the manpower to work on digital marketing.”
But it all changed when the pandemic hit, he had to lay off his staff and he almost fold his business. Good for him that there is take away that he was able to keep his restaurant afloat.
- Customer buying behavior changed
What you can see here is that his customers are still buying. Just that instead of dining at the restaurant, they chose to dine in the safety of their home.
Now that you are aware that customers change their buying behavior, I would suggest you study more about the subject so that you can have more thorough strategies to approach their new buying behavior.
Another problem when businesses shifted online, you will be facing more competition. So besides creating valuable content to engage your customers, you will want to consider paying for ads to stay within your customers’ radar.
2. Higher demand for digital marketing manager
Now that businesses are bringing the battleground to digital channels, there will be more demand for digital marketing managers. So, now would be the best time that you invest in some digital marketing courses if you are looking for a career change.
3. Working from home or starting own online business will continue to blossom
Looking at the increased usage of the internet, more people will choose to work from home particularly in affiliate marketing due to the flexibility and high return.
“It is predicted that affiliate marketing will grow in 10-12% and for the first time ever, as an average affiliate marketer will make more than the average American.” ~source: MattMcWilliams.com
It could be good news that finally you could make more than the average American but the bad news is, you will be facing more fierce competition if you are in affiliate marketing.
Now that you know what’s going to happen, I recommend that you prep yourself now.
This will help you to fend off the competition and make $124,457 affiliate commission every month.
4. Data collection will continue to be a priority
Content was said to be the king but ever since big data emerges, businesses, search engines, social media are collecting data to showcase the most relevant info and product to the users. Thus, increasing the chances for users to buy.
Since you are trying to make money online, you will want to at least build your own customer list so you can keep selling to them.
Stop sending your prospects straight to the product because once they are gone, you will not get them back and you will need to start marketing again.
Wasted effort and resources…
5. Increase customer lifetime value
As the marketing budget will be down across businesses in 2022, source: SmartInsights.com, marketers will be figuring how to encourage current customers to spend more while looking for ways to develop a new market.
If you are in affiliate marketing, I will recommend that you start to promote affiliate programs that charge monthly recurring fees like software, email marketing services, coaching and etc.
Part of your recurring commission can then serve as the cost to bring in new customers instead of pulling the cost constantly from your own wallet.
Lastly, try to stay updated on the digital marketing trend so that you can stay relevant to your customers.
All the best to your 2022 and beyond.