What you are going to read further is especially useful when you are starting your venture on Facebook and is challenged with ad budget;??
We all know that Facebook organic reach is terrible but it is not the end of the day.
As long as you get your content and message in front of the right audience, your audiences are going to do the rest and viral your content.
So, here are 4 steps system for you to locate the right audience and spread your content like wildfire???:
- Get into the right niche
To make your effort worthwhile, try to get into niches that have a pool size of 500k – 1 million. At the time of the writing, a quick search of digital marketing showed a pool size of 14M audiences on Fb in the United States.
That’s a huge pie you can market to.
Imagine you can earn from 10% of them…
I can see your Ferrari ?️ speeding toward you…
2. Send your content to the right audience
After that, you will want to scroll down to look at the pages that your audiences respond to.
You can then try to model the content from those pages to be published on your page.
Once that’s done, you can start sharing their content to your page and tag them. You can even comment on some of their page posts if your content compliments their content.
Of course, you want to do these activities in moderation.⚖️
Your objective is to send signals to Facebook that your page is similar to those pages so that it encourages Facebook to recommend your content to their audiences.
If you go overboard with the sharing, tagging and commenting, Facebook might think you want to spam the audiences and could give you negative points. ❌?
3. Scratch Facebook’s back and Facebook will scratch yours
Facebook primary objective is to keep the users on the platform the longest possible so that it can show more ads to the users to increase their revenue.
So, if you can keep your audiences longer on Facebook and encourage them to engage with your content, Facebook is going to ✨reward✨ you with higher organic reach.
Facebook prefers you to have ✨more videos and live✨ on your page.
The fastest way for you to do that is to model the content from the pages your audience is already liking. These are the pages that you got in step 2.
Once Facebook gets your signals and knows who is your target audience, it is going to recommend your content to these audiences organically.